S21: WORKSHOP: Storytelling with Purpose

Level 2 Room 4
Wednesday, August 5, 2026
4:00 PM - 5:00 PM
Level 2 Room 4

Author/Presenters

Agenda Item Image
Ms Kim Borrowdale
Communications Specialist and Story Coach
Borrowdale Communications
Presenting

What's your story?: Powerful Storytelling with Purpose

Abstract

Stories have the power to transform how we understand mental health, reduce stigma, and create meaningful connection. Yet many mental health professionals, leaders, and people with lived experience struggle to structure their stories in ways that land with impact—whether presenting to stakeholders, sharing at conferences, advocating for change, or communicating with communities.

Without a clear framework, powerful experiences can become overwhelming monologues that lose the audience, re-traumatise the storyteller, or fail to create the change intended.
However, the "how" of effective storytelling—particularly when sharing sensitive content—remains under explored in professional development spaces.

This workshop addresses this gap by teaching storytelling frameworks applicable to both leadership communication (presentations, speeches, stakeholder engagement) and lived experience storytelling (advocacy, peer support, public speaking). Participants learn evidence and trauma informed techniques that honour truth while prioritising psychological safety, enabling them to share stories that create connection without causing harm.

Workshop Objectives
By the end of this 60-minute workshop, participants will be able to:

- Apply the three-act story structure (Challenge → Journey → Transformation) to any narrative, whether a board presentation or a lived experience story
- Identify their story's purpose by defining what they want audiences to think, feel, and do
- Map their own story using a structured framework that balances impact with safety

Content and Methodology
The workshop opens by establishing why storytelling matters in mental health contexts, drawing on neuroscience research to demonstrate that stories create lasting change where data alone falls short. Participants discover that the same narrative principles apply whether they're a CEO communicating organisational transformation or a peer worker sharing recovery journey—the three-act structure is universal.
The Three-Act Framework forms the workshop's core teaching. Participants learn to structure any story as:

Act 1: THE CHALLENGE – What was the situation? What was at stake?
Act 2: THE JOURNEY – What happened? What obstacles emerged? What turning points occurred?
Act 3: THE TRANSFORMATION – What changed? What was learned? What does it mean? What's the call to action?

Real-world examples demonstrate this framework in practice. A corporate example might show: "Six months ago our service model was failing vulnerable clients (challenge). We co-designed a new approach centred on lived experience (journey). Today our outcomes have improved 40% and we've learned that genuine inclusion beats tokenism every time (transformation)." A lived experience example might share: "Three years ago I couldn't leave my house (challenge). Through peer support and small steps, I rebuilt my confidence (journey). Today I'm here to tell you that recovery isn't linear, but it's possible (transformation)."
Participants then learn opening hook techniques—starting with a moment, using contrast (then/now), or posing a compelling question—essential for earning attention in the first 30 seconds of any presentation or story.

The workshop's interactive centrepiece is a Story Mapping Exercise where participants use a structured planner to map their own story. Whether preparing for a conference presentation, stakeholder meeting, or sharing their lived experience publicly, participants spend time applying the three-act framework to their specific context. They define their purpose (what they want the audience to think, feel, do), identify their challenge-journey-transformation arc, and draft an opening hook.

This hands-on practice ensures participants leave with tangible output—not just theory, but a mapped story they can use immediately. The facilitator circulates to provide individual support, ensuring psychological safety while encouraging authentic storytelling.

Relevance to Mental Health Service Delivery and Policy
Effective storytelling directly impacts mental health service delivery, policy development, and community connection. When leaders can articulate transformation narratives compellingly, they secure funding, inspire teams, and drive systemic change. When people with lived experience can share their stories safely and powerfully, they reduce stigma, offer hope to others, and influence policy from authentic perspective.

This workshop illuminates hope by teaching people to frame their challenges within transformation narratives. It advances inclusion by validating that everyone's story—whether professional or personal—deserves structured expression. It strengthens connection by providing frameworks that help speakers reach audiences meaningfully without overwhelming them.

Mental health organisations benefit when their teams can communicate complex ideas through accessible stories. Individuals with lived experience benefit when given trauma-informed frameworks that honour their truth while protecting their wellbeing. Communities benefit when mental health narratives shift from crisis-focused to recovery-oriented, demonstrating possibility alongside challenge.

Target Audience
This workshop serves diverse participants including:

- Mental health service leaders preparing presentations or speeches
- Clinicians and peer workers sharing stories in therapeutic or community contexts
- People with lived experience considering public speaking or advocacy
- Policy makers and researchers communicating findings to broader audiences

Expected Outcomes
Participants will leave equipped with storytelling skills, a mapped story ready to develop further, and confidence that their story—whatever its purpose—can create meaningful impact. By teaching structure alongside safety, this workshop illuminates pathways for powerful mental health storytelling that honours truth, protects wellbeing, and drives hope, inclusion, and connection.
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